{"id":5983,"date":"2023-07-03T08:43:47","date_gmt":"2023-07-03T06:43:47","guid":{"rendered":"http:\/\/pmr-restrukturyzacje.local\/pmr\/jakie-pomysly-maja-firmy-na-przetrwanie-w-kryzysie\/"},"modified":"2025-01-25T09:13:17","modified_gmt":"2025-01-25T09:13:17","slug":"%d1%8f%d0%ba%d1%96-%d1%96%d0%b4%d0%b5%d1%97-%d0%bc%d0%b0%d1%8e%d1%82%d1%8c-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d1%96%d1%97-%d1%89%d0%be%d0%b1-%d0%bf%d0%b5%d1%80%d0%b5%d0%b6%d0%b8%d1%82%d0%b8-%d0%ba","status":"publish","type":"post","link":"https:\/\/newpmr.restrukturyzacja.app\/uk\/%d1%8f%d0%ba%d1%96-%d1%96%d0%b4%d0%b5%d1%97-%d0%bc%d0%b0%d1%8e%d1%82%d1%8c-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d1%96%d1%97-%d1%89%d0%be%d0%b1-%d0%bf%d0%b5%d1%80%d0%b5%d0%b6%d0%b8%d1%82%d0%b8-%d0%ba\/","title":{"rendered":"\u042f\u043a\u0456 \u0456\u0434\u0435\u0457 \u0454 \u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439, \u0449\u043e\u0431 \u0432\u0438\u0436\u0438\u0442\u0438 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043a\u0440\u0438\u0437\u0438?"},"content":{"rendered":"<p><strong>\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0445\u043e\u0432\u043e\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 Wiener \u00ab\u041c\u0430\u043b\u0456, \u0441\u0435\u0440\u0435\u0434\u043d\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u2013 \u0432\u0435\u043b\u0438\u043a\u0456 \u0432\u0438\u043a\u043b\u0438\u043a\u0438 \u0434\u043e 2023 \u0440\u043e\u043a\u0443\u00bb \u043f\u043e\u043a\u0430\u0437\u0443\u0454, \u0449\u043e \u0440\u0435\u0430\u043a\u0446\u0456\u044f \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u043d\u0430 \u043d\u0435\u0441\u043f\u0440\u0438\u044f\u0442\u043b\u0438\u0432\u0443 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0443 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u044e \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0432\u0456\u0434 \u0457\u0445\u043d\u044c\u043e\u0433\u043e \u0440\u043e\u0437\u043c\u0456\u0440\u0443.<\/strong><\/p>\n\n\n\n<p>\u0412\u0438\u044f\u0432\u0438\u043b\u043e\u0441\u044f, \u0449\u043e \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0456 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432\u0430, \u043d\u0430 \u044f\u043a\u0438\u0445 \u043f\u0440\u0430\u0446\u044e\u0454 \u043d\u0435 \u043c\u0435\u043d\u0448\u0435 50 \u043e\u0441\u0456\u0431, \u0432\u0438\u0440\u0456\u0448\u0443\u0432\u0430\u043b\u0438 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0432\u0430\u0442\u0438 \u0446\u0456\u043d\u0438 \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0442\u0430 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0440\u0456\u0434\u0448\u0435, \u043d\u0456\u0436 \u043c\u0435\u043d\u0448\u0456 (57% \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u043f\u0440\u043e\u0442\u0438 67% \u043c\u0430\u043b\u0438\u0445). \u0412\u043e\u043d\u0438 \u0437\u043e\u0441\u0435\u0440\u0435\u0434\u0438\u043b\u0438\u0441\u044f \u043d\u0430 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u0456 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0457 \u043f\u043e\u0434\u0443\u0448\u043a\u0438 (39%), \u0430 \u043a\u043e\u0436\u0435\u043d \u0442\u0440\u0435\u0442\u0456\u0439 \u0437\u0432\u0435\u0440\u043d\u0443\u0432\u0441\u044f \u0437\u0430 \u0441\u0443\u0431\u0441\u0438\u0434\u0456\u044f\u043c\u0438. \u0412\u0435\u043b\u0438\u043a\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0432\u0442\u0440\u0438\u0447\u0456 \u0447\u0430\u0441\u0442\u0456\u0448\u0435, \u043d\u0456\u0436 \u043d\u0430\u0439\u043c\u0435\u043d\u0448\u0456, \u0432\u0438\u0440\u0456\u0448\u0443\u0432\u0430\u043b\u0438 \u0437\u0430\u0441\u0442\u0440\u0430\u0445\u0443\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0457 \u0430\u043a\u0442\u0438\u0432\u0438 (31% \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u043f\u0440\u043e\u0442\u0438 9%). <a href=\"https:\/\/newpmr.restrukturyzacja.app\/uk\/%d0%bd%d0%b0%d1%81%d0%bb%d1%96%d0%b4%d0%ba%d0%b8-%d0%ba%d0%be%d1%80%d0%be%d0%bd%d0%b0%d0%b2%d1%96%d1%80%d1%83%d1%81%d1%83-%d0%b2%d1%96%d0%b4%d1%87%d1%83%d1%8e%d1%82%d1%8c-%d0%bd%d0%b5-%d0%bb%d0%b8\/\"  data-wpil-monitor-id=\"1981\">\u043c\u0430\u043b\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441<\/a>) \u0456 \u0440\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u043d\u044f \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0432 \u041f\u043e\u043b\u044c\u0449\u0456 (28%) \u0456 \u0437\u0430 \u043a\u043e\u0440\u0434\u043e\u043d\u043e\u043c (16%). \u041a\u043e\u0436\u0435\u043d \u043f&#039;\u044f\u0442\u0438\u0439 \u043f\u0435\u0440\u0435\u043d\u0456\u0441 \u0441\u0432\u0456\u0439 \u0431\u0456\u0437\u043d\u0435\u0441 \u0432 \u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442.<\/p>\n\n\n\n<p>\u041f\u0440\u043e\u0442\u0435 \u043d\u0430\u0439\u043c\u0435\u043d\u0448\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 (\u0432\u0456\u0434 1 \u0434\u043e 9 \u043f\u0440\u0430\u0446\u0456\u0432\u043d\u0438\u043a\u0456\u0432) \u0432\u0456\u0434\u0440\u0435\u0430\u0433\u0443\u0432\u0430\u043b\u0438 \u043d\u0430 \u043a\u0440\u0438\u0437\u0443 <a href=\"https:\/\/newpmr.restrukturyzacja.app\/uk\/%d0%bf%d0%be%d0%b4%d0%be%d1%80%d0%be%d0%b6%d1%87%d0%b0%d0%bd%d0%bd%d1%8f-%d0%b3%d0%b0%d0%b7%d1%83-%d0%bf%d0%be%d0%bb%d1%8c%d1%81%d1%8c%d0%ba%d0%b0-%d0%b7%d0%b5%d0%bc%d0%bb%d1%8f-%d1%82%d0%b0-%d0%be\/\"  data-wpil-monitor-id=\"532\">\u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u0446\u0456\u043d\u0438<\/a> \u043f\u043e\u0441\u043b\u0443\u0433\u0438. \u0410\u0436 67 \u0432\u0456\u0434\u0441\u043e\u0442\u043a\u0456\u0432 \u0432\u0438\u0440\u0456\u0448\u0438\u043b\u0438 \u0446\u0435 \u0437\u0440\u043e\u0431\u0438\u0442\u0438. \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0438 \u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u041c\u0430\u043b\u043e\u043c\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0443 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u044c \u043d\u0430 \u043d\u0435\u0441\u043f\u0440\u0438\u044f\u0442\u043b\u0438\u0432\u0443 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0443 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u044e \u0442\u0430\u043a\u043e\u0436 \u0434\u043e\u0432\u0435\u043b\u043e\u0441\u044f \u043e\u0431\u043c\u0435\u0436\u0438\u0442\u0438 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0457 \u2013 \u0446\u0435 \u0432\u0438\u0437\u043d\u0430\u043b\u0438 \u0430\u0436 6 \u0456\u0437 10 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439. \u0412\u043e\u043d\u0438 \u0442\u0430\u043a\u043e\u0436 \u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u0441\u043a\u043e\u0440\u043e\u0447\u0443\u0432\u0430\u043b\u0438 \u0441\u0432\u043e\u0457 \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 (38 \u0432\u0456\u0434\u0441\u043e\u0442\u043a\u0456\u0432 \u043c\u0430\u043b\u0438\u0445 <a href=\"https:\/\/newpmr.restrukturyzacja.app\/uk\/65-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d1%96%d0%b9-%d0%bf%d1%96%d0%b4%d0%b2%d0%b8%d1%89%d0%b8%d0%bb%d0%b8-%d1%86%d1%96%d0%bd%d0%b8-%d1%87%d0%b5%d1%80%d0%b5%d0%b7-%d0%bf%d0%be%d0%b4%d0%be%d1%80%d0%be\/\"  data-wpil-monitor-id=\"479\">\u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043f\u0440\u043e\u0442\u0438 23 \u0432\u0456\u0434\u0441\u043e\u0442\u043a\u0438<\/a>. \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0433\u043e \u0440\u043e\u0437\u043c\u0456\u0440\u0443). 12 \u0432\u0456\u0434\u0441\u043e\u0442\u043a\u0456\u0432 \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0438 \u043e\u0431\u043c\u0435\u0436\u0438\u043b\u0438 \u0457\u0445 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c <a href=\"https:\/\/newpmr.restrukturyzacja.app\/uk\/%d0%bd%d0%b5%d0%b7%d0%b2%d0%b0%d0%b6%d0%b0%d1%8e%d1%87%d0%b8-%d0%bd%d0%b0-%d0%ba%d1%80%d0%b8%d0%b7%d1%83-%d0%ba%d0%be%d0%bc%d0%bf%d0%b0%d0%bd%d1%96%d1%97-%d0%b2-%d0%bf%d0%be%d0%bb%d1%8c%d1%89%d1%96\/\"  data-wpil-monitor-id=\"455\">\u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0443 \u041f\u043e\u043b\u044c\u0449\u0456<\/a>, \u0430 \u043a\u043e\u0436\u0435\u043d \u0434\u0435\u0441\u044f\u0442\u0438\u0439 \u2013 \u0449\u0435 \u0439 \u0437\u0430 \u043a\u043e\u0440\u0434\u043e\u043d\u043e\u043c.<\/p>\n\n\n\n<p>\u041f\u0440\u043e \u043f\u043e\u0434\u0440\u043e\u0431\u0438\u0446\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u0438\u0448\u0435 @Rzeczpospolita<\/p>\n\n\n\n<div class=\"stopka1\"><b>\u0421\u0442\u0430\u0442\u0442\u044f \u0437'\u044f\u0432\u0438\u043b\u0430\u0441\u044f \u0443 \u0432\u0438\u0434\u0430\u043d\u043d\u0456 @Rzeczpospolita:<\/b><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/07\/rzeczpospolita.png\">29 \u0447\u0435\u0440\u0432\u043d\u044f 2023 \u0440\u043e\u043a\u0443. \u0417\u0430\u043f\u0440\u043e\u0448\u0443\u0454\u043c\u043e \u0432\u0430\u0441 \u043e\u0437\u043d\u0430\u0439\u043e\u043c\u0438\u0442\u0438\u0441\u044f \u0437 \u043f\u043e\u0432\u043d\u043e\u044e \u0432\u0435\u0440\u0441\u0456\u0454\u044e:<a class=\"alink\" href=\"https:\/\/www.rp.pl\/biznes\/art38658191-jakie-pomysly-maja-firmy-na-przetrwanie-w-kryzysie\">\u00bb \u042f\u043a\u0456 \u0456\u0434\u0435\u0457 \u0454 \u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0439 \u0449\u043e\u0434\u043e \u0432\u0438\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0432 \u043a\u0440\u0438\u0437\u0443?<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Z badania firmy ubezpieczeniowej Wiener \u201eMa\u0142e, \u015brednie firmy \u2013 wielkie wyzwania na 2023\u201d wynika, \u017ce to, jak przedsi\u0119biorstwa reaguj\u0105 na niekorzystn\u0105 sytuacj\u0119 gospodarcz\u0105, zale\u017cne jest od ich wielko\u015bci. Okazuje si\u0119, \u017ce najwi\u0119ksze przedsi\u0119biorstwa, zatrudniaj\u0105ce co najmniej 50 pracownik\u00f3w, rzadziej ni\u017c mniejsze decydowa\u0142y si\u0119 na podwy\u017cki cen produkt\u00f3w i us\u0142ug (57 proc. du\u017cych firm vs. 67 proc. ma\u0142ych). Skupia\u0142y si\u0119 na budowaniu poduszki finansowej (39 proc.), a co trzecia wyst\u0105pi\u0142a o dotacje. Du\u017ce firmy trzy razy cz\u0119\u015bciej ni\u017c najmniejsze decydowa\u0142y si\u0119 na ubezpieczenie maj\u0105tku firmy (31 proc. du\u017cych vs. 9 proc. ma\u0142ych firm) oraz poszerzenie dzia\u0142alno\u015bci w Polsce (28 proc.) i za granic\u0105 (16 proc.). Co pi\u0105ta przenios\u0142a dzia\u0142alno\u015b\u0107 do internetu. Natomiast najmniejsze firmy (zatrudniaj\u0105ce 1\u20139 pracownik\u00f3w) na kryzys zareagowa\u0142y podwy\u017ck\u0105 cen us\u0142ug. Zdecydowa\u0142o si\u0119 na to a\u017c 67 proc. w\u0142a\u015bcicieli przedsi\u0119biorstw. Ma\u0142e biznesy w odpowiedzi na niekorzystn\u0105 sytuacj\u0119 gospodarcz\u0105 musia\u0142y r\u00f3wnie\u017c ograniczy\u0107 inwestycje \u2013 przyzna\u0142o to a\u017c 6 na 10 firm. Cz\u0119\u015bciej r\u00f3wnie\u017c zmniejszy\u0142y wydatki na reklam\u0119 (38 proc. ma\u0142ych firm vs. 23 proc. \u015brednich firm). 12 proc. w\u0142a\u015bcicieli ograniczy\u0142o dzia\u0142alno\u015b\u0107 swojej firmy w Polsce, a co dziesi\u0105ty \u2013 tak\u017ce za granic\u0105. O szczeg\u00f3\u0142ach badania pisze @Rzeczpospolita Artyku\u0142 ukaza\u0142 si\u0119 w artykule @Rzeczpospolita:dnia 29 czerwca 2023 r. Zapraszamy do zapoznania si\u0119 z jego pe\u0142n\u0105 wersj\u0105:\u00bb Jakie pomys\u0142y maj\u0105 firmy na przetrwanie w kryzysie?<\/p>","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"ppma_author":[30],"class_list":["post-5983","post","type-post","status-publish","format-standard","hentry","category-blog"],"authors":[{"term_id":30,"user_id":12,"is_guest":0,"slug":"zespolpmr-%d0%bf%d0%b5%d1%80%d0%b5%d0%b1%d1%83%d0%b4%d0%be%d0%b2%d0%b0-pl","display_name":"Zesp\u00f3\u0142 PMR","avatar_url":{"url":"https:\/\/newpmr.restrukturyzacja.app\/wp-content\/uploads\/2024\/10\/logo2-e1729926426335.png","url2x":"https:\/\/newpmr.restrukturyzacja.app\/wp-content\/uploads\/2024\/10\/logo2-e1729926426335.png"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/newpmr.restrukturyzacja.app\/uk\/wp-json\/wp\/v2\/posts\/5983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newpmr.restrukturyzacja.app\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newpmr.restrukturyzacja.app\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newpmr.restrukturyzacja.app\/uk\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/newpmr.restrukturyzacja.app\/uk\/wp-json\/wp\/v2\/comments?post=5983"}],"version-history":[{"count":0,"href":"https:\/\/newpmr.restrukturyzacja.app\/uk\/wp-json\/wp\/v2\/posts\/5983\/revisions"}],"wp:attachment":[{"href":"https:\/\/newpmr.restrukturyzacja.app\/uk\/wp-json\/wp\/v2\/media?parent=5983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newpmr.restrukturyzacja.app\/uk\/wp-json\/wp\/v2\/categories?post=5983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newpmr.restrukturyzacja.app\/uk\/wp-json\/wp\/v2\/tags?post=5983"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/newpmr.restrukturyzacja.app\/uk\/wp-json\/wp\/v2\/ppma_author?post=5983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}